Beauty

TikTok review culture turns gloss, stains, dupes and "empties" into doctrine—pushing glass skin toward glitchy glam, with Gen Z leading.

GRWM videos turn makeup into rhythm—timed gestures, palettes, and camera-ready composure that teaches calm under constant visibility.

Dior Addict’s 2026 pivot reframes 'addiction' as habit: Rosy, Peachy & Purple Glow plus Lip Glow Oil, made for intimacy and repetition.

K-dramas taught us to read blush like dialogue: warm, diffused, and alive. From screen romance to UK trends, emotion leads the face.

From Seoul spas to SKIN1004, Anua, Beauty of Joseon, Medicube, Tirtir & Laneige, K-beauty rituals are redefining glass skin and global wellness travel.

From skin to hair to body, who defines Black beauty? From colonial ideals to K-beauty, Naomi Campbell, Burna Boy & Afrobeats show how we claim it back.

From ModiFace to smart mirrors, beauty giants like L'Oréal, Sephora, and Charlotte Tilbury use AI for virtual try-ons and skin tech — reshaping how we shop

Explore how scent shapes identity at Niche Show London 2025 — from Zoologist to TOBBA & Tulpa Club, discover bold olfactory art and new milky, floral trends

Scents shaped by memory, ritual, and heritage — Maya Njie redefines perfumery through Swedish-Gambian storytelling and a deeply personal olfactory archive.

Chelsea Uchenna (Doechii, Saweetie), Bea Sweet (FKA Twigs, Jorja Smith), and Aoife Cullen (Bree Runway) turn makeup into art, identity & bold rebellion.

Gen Z isn’t wearing perfume to attract—they’re wearing it to resist. Byredo, Le Labo & 19–69 lead a scent rebellion that smells like fluid identity.

Isamaya Ffrench’s RUBBERLASH, SCULPT 01 & phallic lipsticks are shaking up beauty—where makeup meets kink, AI, Nike collabs & fearless self-expression.