Inspired by the unforgettable
Yumi Yoshimido from the cult film
Wasabi, this editorial channels her spirit — unapologetic freedom, magnetic originality, and a fearless love of life exactly as it comes.
Shot across London’s electric streets, from neon-lit corners to the playful chaos of amusement arcades, to the quiet elegance of a historic London department store, the story unfolds through moments of pure spontaneity. Looks shift between textured statement dresses, streetwear layers, and bursts of color that mirror an uncompromising attitude.
Whether leaning into the nostalgia of a toy capsule machine or striding down Carnaby Street with defiant ease, WASABI is a celebration of character-driven fashion — a reminder that the most iconic looks come not from perfection, but from living unapologetically in the moment.
Unfolding like a cinematic vignette, each frame feels like a still from Yumi’s imagined London chapter — a love letter to originality, joy, and style lived on one’s own terms.
